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The Aesthetic World is a leading multi-speciality Cosmetic and Reconstructive Surgery and Ophthalmology Center based in Delhi.

Client : Aesthetic World
Industry : Multi-speciality Cosmetic and Reconstructive Surgery and Ophthalmology Center
Services : Web Designing, SEO and SMO
Case Study Term : June 2022 –On Going
Background : The Aesthetic World a leader in the aesthetics industry, and we aspire daily to create impressions that stay with you for a lifetime.

Domain: theaestheticworld.com

Challenge

• As a new website with low web traffic we were challenged to start the SEO activities from very basic.
• Website was not listed on any Search Engines and other listing sites with any of the important keywords.
• Website is not user-friendly and not respective to generate query.
• Website Structure is basic and failed to attract the visitors, make also poor traffic.
• Mandatory pragmatically conducted a comprehensive study of the website according to spider’s point of view.
• Heading Tag, Title Tag, Description Tag, Keywords/Keyword Phrases, Alt Tags and Meta Tags were missing.
• Duplicate Content exists in all the pages of websites.
• No Back links.
• Not associated with top Social Media Channels.
• Not listed on Google Analytics & Webmaster.

Unique Plan

Our Digital Marketing Team is decided to implement proven SEO strategy covering following steps to tackle it:
• To do comprehensive analysis of the website both from visitors point of view as well as Crawlers.
• To change complete structure of the Website according to Visitors Point of View.
• To add XML Sitemap, Robots.txt, Footer, Header and query system in the website.
• Research and manage all important and related keywords for the website.
• As needed important keywords in website content, we have decided to put such keywords and keyphrases in all the important pages of website.
• To submit manually the website and its important pages in all the major search engine and reference sites.

Implementation of Action

We have made all implementation successfully through analysis and research of the website:
• Identified targeted keywords and keyphrases and submitted website to major search engines.
• Changed Complete Website Structure to attract visitors.
• Created and installed all important code related to Search Engine Optimization i.e. Heading Tag, Title Tag, Description Tag, Alt Tags and Meta Tags, Navigation, Footer, Header and query system in the website.
• Changed duplicated content with implementing related keywords in each paragraph of all the important pages.
• Created blog and social media profile for successful link building process.
• Built powerful backlinks through submitting sites on major Search Engines, Social Media Channels and other top ranked referral sites.
•Provided search engine tracking and analytics reports on monthly basis.
• Monitored and analyzed the site's position on search engines and directories at time to time interval.
• Resubmitted the website on a monthly basis to maintain position and ranking.

Actual Result

The website has accomplished inspiring Search Engine Ranking in all the major Search Engines. The website is presently positioned on first page ranking on Google with all prominent keywords.

SEO Ranking At Google.co.in

Actual Result

Organic Traffic

The site achieved impressive Website traffic in all the type of traffic.

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9212223317
innovativedigitalmarketing.in
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