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Golden Masala Company

Golden Masala Company is a topnotch manufacturer and supplier of premium quality spices, including basic spices, blended spices, premium spices and whole spices etc. We are minded for purity and quality and supply the same in the market for availing to food lovers. With our ranges of spices, individual can prepare some delicious and lip-smacking foods or dishes for family.

Client : Golden Masala Company
Industry : Food & Groceries
Services : Web Designing and SEO
Case Study Term : january 2015 – On Going
Background : Golden Masala Company is a leading masala manufacturer and supplier. They impelled the help of Innovative Digital Marketing to manage their position to next level through SEO, SMO, Display Advertising and more specially in this case study.

Challenge

• As a new website with low web traffic we were challenged to start the SEO activities from very basic.
• Website was not listed on any Search Engines and other listing sites with any of the important keywords.
• Website is not user-friendly and not respective to generate query.
• Website Structure is basic and failed to attract the visitors, make also poor traffic.
• Required prudently conducted a detailed study of the website according to spider’s point of view.
• Heading Tag, Title Tag, Description Tag, Keywords/Keyword Phrases, Alt Tags and Meta Tags were missing.
• Duplicate Content exists in all the pages of websites.
• No Back links.
• No SMO.
• Not listed on Google Analytics & Webmaster.

Unique Plan

Our Digital Marketing Team is decided to implement proven SEO strategy covering following steps to tackle it:
• To do comprehensive analysis of the website both from visitors point of view as well as Crawlers.
• To change complete structure of the Website according to Visitors Point of View.
• To add XML Sitemap, Robots.txt, Footer, Header and query system in the website.
• Research and manage all important and related keywords for the website.
• As needed important keywords in website content, we have decided to put such keywords and keyphrases in all the important pages of website.
• To submit manually the website and its important pages in all the major search engine and reference sites.

Implementation of Action

We have made all implementation successfully through analysis and research of the website:
• Identified targeted keywords and keyphrases and submitted website to major search engines.
• Changed Complete Website Structure to attract visitors.
• Created and installed all important code related to Search Engine Optimization i.e. Heading Tag, Title Tag, Description Tag, Alt Tags and Meta Tags, Navigation, Footer, Header and query system in the website.
• Changed duplicated content with implementing related keywords in each paragraph of all the important pages.
• Created blog and social media profile for successful link building process.
• Built powerful backlinks through submitting sites on major Search Engines, Social Media Channels and other top ranked referral sites.
•Provided search engine tracking and analytics reports on monthly basis.
• Monitored and analyzed the site's position on search engines and directories at time to time interval.
• Resubmitted the website on a monthly basis to maintain position and ranking.

Actual Result

The website has accomplished inspiring Search Engine Ranking in all the major Search Engines. The website is presently positioned on first page ranking on Google with all prominent keywords.

SEO Ranking At Google.co.in

S.No	Keyword	Position	Page
1.	masala manufacturers	4	1st
2.	masala manufacturers in india	5	1st
3.	masala manufacturers in delhi	4	1st
4.	spice manufacturers in delhi	4	1st
5.	masala companies in india	6	1st
6.	masala supplier in india	4	1st
7.	list of masala companies in delhi	4	1st
8.	masala manufacturers in noida	5	1st
9.	masala companies in gurgaon	7	1st
10.	masala companies in faridabad	9	1st

Actual Result

Organic Traffic

The site achieved impressive Website traffic in all the type of traffic.

Corporate Office

District Center, Janakpuri, New Delhi - 110058
9212223317
innovativedigitalmarketing.in
info@innovativedigitalmarketing.in
punitidm@gmail.com

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