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HCR Institute

HCR Institute is a best psychiatric institute, offers world class treatment to patient and obliged to treat any types of patients. We are providing complete services 24-hours emergency facility including effective crisis intervention and psychiatric ambulance. Patients can access easily the treatment programs and consultants for advices.

Client : HCR Institute
Industry : Healthcare
Services : Web Designing and SEO
Case Study Term : December 2012 – On Going
Background : HCR Institute is a leading psychiatric hospital, situated in Delhi. They are incited to next level by the help of Innovative Digital Marketing through SEO, SMO, Display Advertising and more specially in this case study.

Domain: www.hcrinstitute.com

Challenge

• As a new website with low web traffic we were challenged to start the SEO activities from very basic.
• Website was not listed on any Search Engines and other listing sites with any of the important keywords.
• Website is not user-friendly and not respective to generate query.
• Website Structure is basic and failed to attract the visitors, make also poor traffic.
• Mandatory pragmatically conducted a comprehensive study of the website according to spider’s point of view.
• Heading Tag, Title Tag, Description Tag, Keywords/Keyword Phrases, Alt Tags and Meta Tags were missing.
• Duplicate Content exists in all the pages of websites.
• No Back links.
• Not associated with top Social Media Channels.
• Not listed on Google Analytics & Webmaster.

Unique Plan

Our Digital Marketing Team is decided to implement proven SEO strategy covering following steps to tackle it:
• To do comprehensive analysis of the website both from visitors point of view as well as Crawlers.
• To change complete structure of the Website according to Visitors Point of View.
• To add XML Sitemap, Robots.txt, Footer, Header and query system in the website.
• Research and manage all important and related keywords for the website.
• As needed important keywords in website content, we have decided to put such keywords and keyphrases in all the important pages of website.
• To submit manually the website and its important pages in all the major search engine and reference sites.

Implementation of Action

We have made all implementation successfully through analysis and research of the website:
• Identified targeted keywords and keyphrases and submitted website to major search engines.
• Changed Complete Website Structure to attract visitors.
• Created and installed all important code related to Search Engine Optimization i.e. Heading Tag, Title Tag, Description Tag, Alt Tags and Meta Tags, Navigation, Footer, Header and query system in the website.
• Changed duplicated content with implementing related keywords in each paragraph of all the important pages.
• Created blog and social media profile for successful link building process.
• Built powerful backlinks through submitting sites on major Search Engines, Social Media Channels and other top ranked referral sites.
•Provided search engine tracking and analytics reports on monthly basis.
• Monitored and analyzed the site's position on search engines and directories at time to time interval.
• Resubmitted the website on a monthly basis to maintain position and ranking.

Actual Result

The website has accomplished inspiring Search Engine Ranking in all the major Search Engines. The website is presently positioned on first page ranking on Google with all prominent keywords.

SEO Ranking At Google.co.in

S.No	Keyword	Position	Page
1.	Residential facility for psychiatric patients in ncr	1	1st
2.	Unmanageable psychiatric patients in delhi	1	1st
3.	Residential facility for psychiatric patients in delhi	1	1st
4.	Unmanageable psychiatric patients	4	1st
5.	Ambulance for violent psychiatric patients	4	1st
6.	Hospital for psychiatric patients in delhi	7	1st
7.	Long term residential homes for psychiatric patients	7	1st
8.	Best psychiatrist in delhi	15	2st
9.	Best de-addiction treatment for drug addicts	16	2st

Actual Result

Organic Traffic

The site achieved impressive Website traffic in all the type of traffic.

Corporate Office

District Center, Janakpuri, New Delhi - 110058
9212223317
innovativedigitalmarketing.in
info@innovativedigitalmarketing.in
punitidm@gmail.com

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