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The Heritage Grand

The Heritage Grand is a prominent providers of affordable banquet hall in delhi, caters all latest designed banquet hall to make the wedding ceremony rocked. We are pleased to provide the banquet hall services according to customer’s choice under their budget. Our budget banquet hall in delhi is perfect to the people of all classes.

Client : The Heritage Grand
Industry : Banquet & Wedding
Services : Web Designing and SEO
Case Study Term : February 2015 – On Going
Background : The Heritage Grand is a widely renowned budgetbanquet hall in delhi. They are driven to next level by the help of Innovative Digital Marketing through SEO, SMO, Display Advertising and more specially in this case study.

Challenge

• As a new website with low web traffic we were challenged to start the SEO activities from very basic.
• Website was not listed on any Search Engines and other listing sites with any of the important keywords.
• Website is not user-friendly and not respective to generate query.
• Website Structure is basic and failed to attract the visitors, make also poor traffic.
• Mandatorypragmatically conducted a comprehensive study of the website according to spider’s point of view.
• Heading Tag, Title Tag, Description Tag, Keywords/Keyword Phrases, Alt Tags and Meta Tags were missing.
• Duplicate Content exists in all the pages of websites.
• No Back links.
• Not associated with top Social Media Channels.
• Not listed on Google Analytics & Webmaster.

Unique Plan

Our Digital Marketing Team is decided to implement proven SEO strategy covering following steps to tackle it:
• To do comprehensive analysis of the website both from visitors point of view as well as Crawlers.
• To change complete structure of the Website according to Visitors Point of View.
• To add XML Sitemap, Robots.txt, Footer, Header and query system in the website.
• Research and manage all important and related keywords for the website.
• As needed important keywords in website content, we have decided to put such keywords and keyphrases in all the important pages of website.
• To submit manually the website and its important pages in all the major search engine and reference sites.

Implementation of Action

We have made all implementation successfully through analysis and research of the website:
• Identified targeted keywords and keyphrases and submitted website to major search engines.
• Changed Complete Website Structure to attract visitors.
• Created and installed all important code related to Search Engine Optimization i.e. Heading Tag, Title Tag, Description Tag, Alt Tags and Meta Tags, Navigation, Footer, Header and query system in the website.
• Changed duplicated content with implementing related keywords in each paragraph of all the important pages.
• Created blog and social media profile for successful link building process.
• Built powerful backlinks through submitting sites on major Search Engines, Social Media Channels and other top ranked referral sites.
•Provided search engine tracking and analytics reports on monthly basis.
• Monitored and analyzed the site's position on search engines and directories at time to time interval.
• Resubmitted the website on a monthly basis to maintain position and ranking.

Actual Result

The website has accomplished inspiring Search Engine Ranking in all the major Search Engines. The website is presently positioned on first page ranking on Google with all prominent keywords.

SEO Ranking At Google.co.in

S.No	Keyword	Position	Page
1.	banquet hall for event in west delhi	7	1st
2.	Best Banquet Hall in West Delhi	13	2nd
3.	Best Banquet Hall in North Delhi	15	2nd
4.	best banquet hall in punjabi bagh	18	2nd
5.	budget banquet hall in west delhi	18	2nd
6.	affordable banquet hall in north delhi	19	2nd
7.	reasonable banquet hall in delhi	23	3rd
8.	budget banquet hall in delhi	27	3rd

Actual Result

Organic Traffic

The site achieved impressive Website traffic in all the type of traffic.

Corporate Office

District Center, Janakpuri, New Delhi - 110058
9212223317
innovativedigitalmarketing.in
info@innovativedigitalmarketing.in
punitidm@gmail.com

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